The aesthetics of shibui

the semplicity

the implicit meaning

moderation

tranquillity

the naturalness

authenticity

purity

We therefore wanted to combine the concept of Jbeauty with the aesthetics of shibui and for this purpose we have selected Japanese brands that best reflect the 7 canons of shibui, to distribute their products  through a network of retailers who share this aim with us, reaching demanding customers , looking for unique products for an effective, pure and sensorial care of their skin.

J-beauty

J-beauty stands for japanese beauty and it's a collective name for products, trends, procedures related to the japanese skincare industry.

Japan is a hotbed of beauty; steeped in ancient wisdom, traditions, time-tested ingredients and revolutionary high-tech skincare. 

According to the Jbeauty the natural and holistic way of life goes hand in hand with innovation.