japanese beauty and lifestyle elements

Our mission

Spreading the Japanese aesthetics culture, which can be declined in several ways, our main goal is starting from beauty and personal care.


Our project has its roots from our deep love for the Japanese culture. We have selected some Japanese brands that best represent for us the concept of "Shibui"

J Beauty

Japanese skincare has an ancient and noble tradition, Japanese beauty products combine the recovery of ancient beauty rituals and the latest technological innovations. The unique concept of Japanese beauty is minimalism.


Shibui will attend Experience Lab Milano, that is Italy’s first ever event, open to sector professionals and the public, which aims to present, give visibility and market-launch the most interesting and appealing indie-beauty and well-being cosmetic brands on the international scene.